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House of Hygge

House Of is bringing The Art of Cosy to London this winter with a Hygge Special, devoted to winter fashion, warm wool, and clothes to snuggle in.


This is your retreat away from the Christmas shopping crowds, your chance to sample the delights of winter fashion with your loved ones, while everything else takes care of you for once.


Our slice of Scandinavia is at One Alfred Place, a modern private members club set in beautiful Fitzrovia, a stone's throw from Oxford Street. The perfect place for pampering.

Don't shop alone!

Shopping's much more fun with friends, so start getting your group together, be it old friends or a Mother-Daughter treat. Share this link on Facebook or in email:

What Fashion

We've brought together Scandinavian brands such as Gudrun and Gudrun (as seen in The Killing)Charlotte ZimbehlValo and No Ordinary Suit together with British labels such as Bibico, so you can bolster your winter wardrobe with quality fashion you can cherish for years. Find out more about the participating brands below.

Scroll down to book your tickets

What in the name of devilled fish eggs is "Hygge"?

Hygge is a wonderful Danish word and roughly means cosy living, i.e. enjoying life's simple pleasures. Think friends. Family. Roaring fires. Mulling wine. Woolly jumpers. Sandi Toksvig's a huge fan.

Introducing Our Headline Brand: Gudrun And Gudrun

Gudrun and Gudrun are the pinnacle of the Nordic Jumper - Sarh Lund famously wore this ethical brand in The Killing - you can't get more Nordic than these guys. Each product is handmade in the Faroe Islands and ferried to the British isles in viking longboats restored from the mud of the Northumbrian coast. Ok, we made that last little bit up...

And click on the designs below to learn more about attending brands.

What’s included?

-        Ticket entry
-        Complimentary Afternoon Tea with cakes and pastries (bar available for extras including wine)
-        Extensive range of winterwear to try on while you have tea
-        On-hand fashion advice and opportunity to meet some of the designers!

Ticket price guide:

Early Bird - FREE until 2nd December
For two people - £10 each
For groups of 3+ - £8 each

For groups above five and all other inquiries, please contact sara.jones[a]

Earlier Event: November 29
House Of Golden Hollywood
Later Event: January 15
House Of Child's Play